Our GOAL is to help WOMEN discover exceptional products, services, and unique experiences.

At SHE, we passionately advocate for the power of women’s voices and ideas. Our journey began with a clear VISION: to create a supportive environment where women-led businesses can thrive. Drawing from our four decades of experience in business, we understand that one of the biggest challenges women face is connecting. That’s why we developed the Women’s Directory—a powerful tool designed to help women effortlessly support and uplift women-led Canadian enterprises.

Our Mission

At SHE our mission is to amplify the voices and ventures of women-led businesses by providing a dynamic digital platform dedicated to expanding their reach and visibility. We strive to create an inclusive online business directory app that facilitates connections, enabling women to easily source and showcase products, services and unique experiences. By fostering a supportive environment where women uplift one another, we aim to build a thriving network that champions collaboration, empowers economic success, and harnesses the collective strength of women entrepreneurs across the nation. Together, we drive innovation, nurture diversity, and promote a culture of women supporting women.

In addition to our App, we highlight businesses of the day throughout our social platforms and publish curated themed SHE MAGAZINES which features our members business profiles. 

Meet the Founder

Thank you for supporting women-led businesses! It’s truly amazing what women can achieve together.

Hi, I’m Shawna Balas and I’m committed to building a vibrant community that champions women entrepreneurs and celebrates our collective success through the SHE-Canada Business Directory. My mission is to elevate women-owned businesses by providing a centralized online directory that makes it easier to connect and foster a strong network among women.

Together, we can empower one another and create lasting impact!

SHAWNA BALAS Founder and SEO

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